Google will make Search and Maps more 'Immersive'

Google will make Search and Maps more ‘Immersive’

The company has announced updates to two of its most loved products, including more photo-based results and neighborhood “vibe checks”.

Google’s search engine is a bit different. The results pages often include news articles, maps, news items, ads, and shopping items before users can scroll down to the lists of results.

Google executives indicated Wednesday that they would continue to keep up with Silicon Valley’s latest trends at Search On in San Jose (Calif.)

Google’s “visual forward” search results will show people looking for vacation destinations. These tiles are organized photos that look a lot like Stories on Snapchat and Instagram. They also include a map and images of travel sites that have links to them.

Google will allow users to simultaneously search using images and text. They can point their cameras at a shirt or armchair, then refine their queries using text. Prabhakar Raghavan (a senior vice president at Google), wrote that the camera was their next keyboard in a blog post.

“We’ve continued creating more natural and intuitive methods to find information,” wrote Mr. Raghavan about the changes which he stated that the company would implement in the “coming weeks.”

The third annual Search On event took place Wednesday. It was held months after Raghavan assumed control of the search engine’s related departments. Google has routinely made thousands upon thousands of changes made to its search engine each year. Although many of these changes are minor, they can make a significant difference for those who use it.

Google changed the way people find information online in 1998. It has grown to be a global search engine that is used by billions of people every day to locate information online, check movie times, and even fact-check friends.

Google is responding to the internet’s clutter by providing more ways to access its information services. It also tries to keep up to date with new technologies that appeal to Generation Z. The updates were subtle improvements to a very successful and profitable formula.

In 2020, Google Maps introduced Live View. This allows users to use their camera to find where they are and to get directions. Live View will allow users to search by lifting their camera and Google will point them to the nearest A.T.M. Augmented reality technology overlays digital overlays onto images to create a virtual cafe.

A.R. Google expects A.R. to be one the next battlefields, alongside the related virtual reality.

Cathy Edwards, vice president and general manger of Google Search, stated that although the company knew Gen Z had a strong preference for visual, it was not interested building products for that segment.

The company did not forget to draw inspiration from young users when it named a new Maps feature. It shares the top attractions in unfamiliar locations based on user reviews. Google called it Neighborhood Vibe.

Chris Phillips, vice-president and general manager at Google Geo, which includes Maps, wrote, “Get a vibe test before you visit.”

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